Repeatable. Scalable.
Growth.
Embark GTM is your strategic growth partner. We help visionary technology executives turn early successes into a repeatable, scalable Go-To-Market (GTM) strategy that fuels sustainable growth.
To survive and thrive in today’s environment, you must have a GTM strategy and foundation that demonstrates repeatable success.
What we do
Evolve your GTM foundation
Not having the right building blocks in your GTM strategy can lead to a tremendous waste of time and resources trying to build pipeline that won’t close or customers that won’t stay much less grow - leading to lost revenue.
We help you nail your ICP and target audience that influences the GTM motion for more efficient customer acquisition and retention.
Tell a differentiated story
Connecting your customers to your brand, your product, your value requires telling a differentiated story that best serves your market.
We help you develop a complete brand strategy (with a compelling company narrative and unique value proposition) to inspire the market and educate and influence your buyers, and ultimately inform your sales and marketing collateral.
Infuse value-delivery at every stage of your GTM
Is your solution a painkiller ? Most are not. They require clearly and repeatedly demonstrating customer value.
We create a value-delivery framework your ICP wants and needs for use across every stage of your customer lifecycle, from awareness to acquisition to retention and expansion.
We work with your marketing, sales and CS organizations to operationalize the value framework consistently.
Who we are
We have successfully grown start-ups, scaled some from sub-$50M ARR to $100M ARR to a successful exit, and operated in publicly-held companies.
We’re invested in your success. Outcome focused and results driven, we’re wired for accountability—to you and your business aspirations.
We’re straight shooters who communicate openly and honestly. We’ll identify any blind spots and encourage you to think differently if it will help you achieve your business goals.
Growing a business is really hard. Standing out is even harder. Attempting it with a weak GTM motion is a recipe for failure. Together we’ll make a GTM recipe that drives repeatable, scalable growth. Let’s get started!
Rashmi Vittal
Founder, GTM Guru
Michelle Herman
Partner, Brand Master
