Your Partner to Accelerate GTM Growth

Embark GTM helps founders and early-stage companies unlock scalable growth with strategic GTM and AI guidance.

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“When the value you market is the value you sell is the value you deliver—that's when you drive repeatable growth.”

GTM Strategy and AI Advisory Services

Built for where you are today—and where you're headed tomorrow.

Know where to invest and when

Prioritize what matters.

The stage of your company matters. We help you focus on the right ICP, segments, buyers, and plays—backed by market insights, your performance data, and GTM maturity. Know where to spend time and money for maximum return.

Execute with Confidence

Bridge strategy and execution

Turn vision into results. We partner with you to align teams, sharpen your story, and execute demand-driving programs that accelerate pipeline and revenue.

Fractional CRO/CMO

Hands-on leadership to drive GTM clarity and results
  • Translate founder vision into an actionable GTM strategy
  • Architect sales motion and processes, brand, demand, digital, and field marketing plans
  • Build outcome-based budgets and investment strategies
  • Advise on team structure, agency partners, and RevTech systems

GTM Alignment

Unite Marketing, Sales & CS to drive go-to-market momentum
  • Align people, process, and programs across GTM functions
  • Build sales motions that clearly communicate value and differentiation
  • Equip teams with VSPs, proof points, and customer stories that win deals

GTM Readiness

Frameworks and support to help you build out your:
  • Marketing and Competitive Intelligence
  • Product differentiation and value prop development
  • ICP and persona refinement
  • Product positioning and messaging
  • Pricing and packaging strategies

AI in GTM

Leverage AI tools in marketing and sales

We can help your GTM teams leverage AI to drive greater productivity without compromising quality in execution.

Pricing Made Simple

Our goal is to make this part easy so we can get to work faster...

Office Hour

Free
1 hour
1:1 Meeting
Intros and learn about your GTM needs
Ask me anything about GTM
Limit 1 per person
Book your 1:1 meeting

Thought Partner

$2500 /month
10 hours (approx)
1:1 Meetings
Team discussions
Provide feedback on strategy & plans
Minimum 2 months
Let's Talk

Custom

$TBD /month*
* based on scope of work
Project-based GTM initiative
On-going Fractional or GTM Services
Customizable to meet your requirements
Time: TBD
Let's talk
Have questions? Please ask us.

What People Say About Us

“I rely on Rashmi at Embark GTM as a trusted advisor and thought partner on my GTM efforts.”

Tim Seager
Co-Founder & CRO, Relvy.ai

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Sergie Kalashnikov
CEO at BentoBox

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Bryant Chou
CTO at Slapper Labs

About Rashmi Vittal

I’m a GTM and AI Strategy Advisor with 20+ years of experience scaling B2B SaaS and AI companies from $10M to $100M+ ARR. I help founders and CEOs unlock disciplined, data-driven growth by aligning product, marketing, sales, and customer success around a cohesive go-to-market strategy.

I bring executive-level clarity, focus, and execution to every engagement—whether entering a new market, launching a new product, or driving operational efficiency across GTM teams. My background spans startups, turnarounds, and public companies, with deep expertise in technology segments like Conversational AI, marketing and sales solutions, digital identity, data and analytics.